The design of an Apose watch is unique. It is the result of a long quest to come as close as possible to the perfect shape, combining the precision of angles with the sensuality of curves. The design adopted goes firmly against mainstream traditional designs that feature straightforward shapes such as squares, rounds, rectangles, etc. Visit the “A unique design” section on the Commitment page to find out more about us.
The design will not change. The collections planned will differ through all the possible variables in terms of materials, components and finishes.
The inaugural series was available in two diameters: 36 and 41 mm. We were determined to continue in this way, allowing men and women to select either diameter as they saw fit. The initial fans of Apose were unanimously of the opinion that there should be just one diameter. Apose watches will henceforth have a diameter of 40 mm which does indeed confer optimum elegance on the watch. Visit the “A single format” section on the Commitment page to find out more about us.
An Apose watch gives the right time and that is all. This is not because we can’t, but because this is the decision we have made. Knowing the time is vital out of respect for others. Any other information is superfluous. Visit the “The time and nothing but the time” section on the Commitment page to find out more about us.
Because there are two other collections in the pipeline, No.2 and No.1, which will be a move upmarket. And maybe also because we like to break the rules a bit, with our taste for lighthearted insubordination. That’s lucky for Apose, because that is what brought the brand into being.
The inaugural series was a limited series of 400 pieces which was a big hit. We already have a few ideas for limited series which will enrich our collections. Visit the News/The Apose World page to see our updates.
We use ten components, eight of which are made in France: the bevel, the case middle, the back, the crown, the sapphire glass, the flange, the dial and the hands, plus the Swiss movement and the Italian strap. Visit our Outstanding manufactures page to find out all about our artisan manufacturers.
A watch needs an energy source to work. If the watch is equipped with a mechanical movement, the energy is delivered by the gradual release of a spring that is loaded when the watch is manually wound up. It is usually necessary to wind up the watch every two days.
The quartz movement uses a battery which supplies the energy needed to make a small fragment of quartz oscillate. This oscillation makes the watch tick. Sadly, these cheap systems are a source of pollution. The automatic movement is a sophisticated mechanism which uses the energy generated by the movements of the person wearing it. This type of movement is typical of high-end watches. Apose watches contain them.
By nature, an automatic watch does not need to be wound up manually if it is worn. If it is not worn for a period longer than the run time (44 hours for an Apose watch), the movement needs to be started again by manually turning the crown (clockwise) a few times after setting it to the right time.
The run time is the time a manual mechanical movement can operate without needing to be wound up, or the time an automatic movement can operate for when it is immobile and not being worn. The run time of Apose watches is 44 hours.
The variation in rate is the daily drift of the time shown on the dial in relation to the real time. This variation depends on numerous factors. Some are specific to the watch itself, such as the quality of the movement. Others are external, such as atmospheric pressure, the temperature or its fluctuation, the amplitude and roughness of the movements the watch is subjected to, etc. A good quality watch that is well adjusted displays a tolerable daily variation in rate of around fifteen seconds.
PVD (“Physical Vapour Deposition”) is a physical procedure which uses pressurised vapour to deposit a film of metal on a surface. In watchmaking, it is a means used to strengthen the hardness of certain parts and to colour them.
Apose watch straps are made from FKM synthetic rubber, the type of elastomer that provides the best protection from external aggressions.
It is a synthetic sapphire which has the advantage of being extremely hard and almost impossible to scratch. It has an anti-reflective treatment on the inside and outside surfaces.
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