A new e-commerce website
Based on its brand identity, Apose brings a new, bolder and more contemporary twist to the digital platform, in terms of the browsing experience as well as the carefully crafted editorial content. The new website is built entirely around a modern, adaptable and advanced CMS. It keeps the source code simple whilst retaining a particular experience with smooth, light animations. The website is elegant and easy to use, with a clear user journey and subtle animations that enhance the refined feel of the website. The full-screen menu is like a dashboard, with all the sections of the website within easy reach.
An optimised user experience from the homepage to the basket
Apose has put particular emphasis on the user experience, making browsing faster and above all more intuitive when exploring the brand and its products. A genuine purchasing experience that reflects the expertise, streamlined approach and support provided by the Apose brand.
Reinventing watchmaking graphic conventions
The main aim of the website was to overhaul the graphic content of its online shop window in a modern, simple and elegant design. With this in mind, the Mars Rouge agency updated the brand’s digital image, swapping a traditionally elegant, reassuring design for a high-end, understated feel.
